Thursday 24 November 2011
Questionnaire Resources- Film Posters and Questionnaire Results
Question 15. Which of the following horror film posters scares you the most?
Analysis of results;
From our questionnaire results we have realised our trailer needs to target the avid horror genre fans, which are mostly between sixteen and seventeen years old, both male and females appear to enjoy the genre therefore our trailer must appeal to both genders. The majority of people who took part in the questionnaire are students, who watch a lot of TV. This would account for why our results show, that most of the candidates heard about the latest horror films through the film trailers, and that a good film trailer would be the thing that makes them want to go to the cinema. This means making a quality trailer, that appeals to our target audience will be key to its success. From the questionnaire, we found that the audience's favourite thing about horror films is 'the suspense' and 'being made to jump', these answers mean we can ensure our trailer is constantly engaging the audience, along with the result showing their favourite component of a horror film was 'fear of the unknown' these are all factors we can now incorporate into our horror trailer.
As the majority of people who took part in the questionnaire answered that they were most likely to watch the film at home, we need to ensure our trailer makes the audience want to pay money to visit the cinema. When asked what the audience like within a story line they replied something realistic that they can relate to, this is a component we can very easily incorporate into our plot making the story more engaging and interesting for the audience. As a plus point from our point of view, they would prefer to see a quality 2D horror film, rather than a horror film with little plot and substance but has 3D effects. Lastly when asked out of five posters which scared them the most, the highest amount went to those that featured close up shot of what they assumed was the villain/killer. Both 'One Missed Call' and 'Nightmare On Elm Street', the top scoring horror film posters, displayed dark images which didn't reveal the identity of the killer, but showed enough to entice the audience into going to the cinema. From this we know that when making our poster we need to ensure we are showing the killer, in an up close and eerie photo but be careful not to reveal too much of their identity as to keep the mystery, which is one of the audience's favourite components of a horror film.
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